Will VR and AR become mass-market applications? Over the last year, I have been thinking about this from a consumer perspective. A variety of...
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Niantic’s Strategy in Augmented Reality – Pikachus are Just the Beginning
In 2016, Pokemon Go broke the record for the most downloaded iOS app at launch. It raked in $1B within 7 months, which had taken Clash Royale 11 months. Catching Pokemon...
Legal Ramifications of AR and VR – Déjà vu All Over Again
New developments in Virtual Reality (VR) and Augmented Reality (AR) are as innovative as they are exciting. The technology is getting better by the day, as is the content....
Evolving Beyond the Green Screen, ARwall Captures VFX Composites In-Camera with AR
January 16, 2018 – AR spatial imaging company ARwall is currently presenting their state-of-the-art augmented reality (AR) solution–geared toward filmmakers and...
Virtual Venues and Augmented Architecture
In the music world, we may eventually look back on 2017 as a landmark year for VR, one that saw the technology truly begin to live up to its hype and gain real traction with...
Merge VR’s Merge Cube Will Be Available in Walmart Stores Nationwide
Press Release – SAN ANTONIO, TX — August 1, 2017 – Merge, defining the future of toys, today announced that its newest product, the Merge Cube, will be...
