London, UK, 21 April 2021 – disguise, the leading technology platform enabling visual experiences at the highest level, is proud to announce that it is receiving research and development funding from Innovate UK to expand its work in virtual production. Innovate UK is part of the United Kingdom Research and Innovation organisation whose purpose is to accelerate UK economic growth by stimulating and supporting business-led innovation. It invests in the best game-changing and commercially viable disruptive ideas through the investigation and prototyping phases.
With the grant, disguise will focus on pure research, outside its usual engineering innovation work, while maintaining a development timeline that is highly competitive within the technology sector.
The disguiseVP R&D project focuses on scalability and flexibility as key improvements to the current disguise workflow. This will enable disguise to deliver the highest quality real-time scenes in Unreal Engine, while preserving the platform’s well known robustness and reliability. Addressing mainly virtual production, disguiseVP is targeted to a totally immersive virtual production environment where extensive control and fast calibration lead to more informed decisions on set, improved collaboration and absolutely uncompromising results.
“The funding from InnovateUK enables us to have a team focussed on our long term R&D roadmap which maintains our ability to push beyond the boundaries of the present state of the art. disguiseVP is specifically focussed on making improvements to the calibration, rendering efficiency and image quality of the disguise virtual production solution. When integrated into our product, these advancements will be game changing.” says Abi Bowman, Chief of Staff at disguise, who oversees the project.
Virtual production is experiencing explosive growth, which experts predict will continue through the decade. Earlier in 2021, business analysts at Grand View Research highlighted the contrast between 2019, when the global virtual production market was valued at USD $1,260.5 million and projected to register an annual growth rate of 15.8% from 2020 to 2027.
Virtual production is increasingly being adopted by film and episodic TV crews due to a demand for incredibly high-quality and VFX-heavy productions. This new wave of production, accelerated by the increasing accessibility and popularity of games engines like Unreal Engine in film, has led to a strong competition between streaming platforms and film studios to deliver content to an audience that is spoiled for choice. Moreover, the impact of COVID-19 on physical production has only heightened producers’ strive to avoid a “content desert.” Offering time and cost efficiencies, virtual production allows for more products to reach the market sooner and at a reduced cost.
The disguiseVP project is designed to deliver an integrated, comprehensive workflow for virtual production that is scalable to any production size and technical needs; flexible for fast changes, creative exploration and last-minute decision-making; and robust and reliable as it builds on established disguise technology. disguiseVP aims to make virtual production even more accessible, allowing teams to bring technically demanding projects to life with confidence.
Once productised, disguiseVP will further extend the company’s virtual production offerings beyond the state of the art with unrivalled quality and expedited workflows.
The newly launched disguise r18 software is the most advanced in integration of Unreal Engine to date, unlocking extended reality and virtual production for the general public. Find out more here.
Discover the disguise xR solution here.
disguise is the platform for creatives and technologists to imagine, create and deliver spectacular visual experiences. Recognised as one of the Financial Times’ top 1000 fastest growing businesses for 2021, disguise has recently announced new majority backing from investment firm The Carlyle Group, with Epic Games taking a minority stake.
disguise xR has already powered immersive real-time productions for music artists such as Katy Perry and Billie Eilish, enterprise businesses like SAP and Lenovo, educational institutions like the University of Michigan, broadcast TV shows like MTV Video Music Awards and America’s Got Talent, commercial brands like Nike and Under Armour and many other virtual experiences in more than 35 countries.
With an ever increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, TV broadcasts, films, concert touring, theatre, fixed installations and corporate and entertainment events, disguise is building the next generation of collaborative tools to help artists and technologists realise their vision.
For more information, please visit www.disguise.one
Sean Earley is the Executive Editor of AR/VR Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.