In this episode of the AR/VR Magazine Podcast, I review the new Marvel Studios’ Eternals: AR Story Experience.
Today, as a promotion for Marvel’s upcoming November 5th movie release, “Eternals,” Marvel Studios launched its first augmented reality story experience – Eternals: AR Story Experience App for iOS.
Yesterday, I had a chat with the team at Marvel Studios, who were kind enough to give me an advanced sneak peek at the app which offers a guided augmented reality / mixed reality tour allowing users to explore the film’s characters and storyline.
The app, which took 2 years of development, was built using Apple’s ARKit and features some pretty impressive volumetric video capture of actress Lia McHugh’s character Sprite, which makes her appear in your viewing space.
If you are a Marvel fan, you will definitely want to check this one out!
Marvel Studios’ “Eternals” follows a group of heroes from beyond the stars who had protected the Earth since the dawn of man. When monstrous creatures called the Deviants, long thought lost to history, mysteriously return, the Eternals are forced to reunite in order to defend humanity once again.
The outstanding ensemble cast includes Gemma Chan as humankind-loving Sersi, Richard Madden as the all-powerful Ikaris, Kumail Nanjiani as cosmic-powered Kingo, Lia McHugh as the eternally young, old-soul Sprite, Brian Tyree Henry as the intelligent inventor Phastos,
Lauren Ridloff as the super-fast Makkari, Barry Keoghan as aloof loner Druig, Don Lee as the powerful Gilgamesh, with Kit Harington as Dane Whitman, with Salma Hayek as the wise and spiritual leader Ajak, and Angelina Jolie as the fierce warrior Thena.
Chloé Zhao directs the film, and Kevin Feige and Nate Moore are the producers, with Louis D’Esposito, Victoria Alonso and Kevin de la Noy serving as executive producers. The screen story is by Ryan Firpo & Kaz Firpo, and the screenplay is by Chloé Zhao and Chloé Zhao & Patrick Burleigh and Ryan Firpo & Kaz Firpo. Marvel Studios’ “Eternals” opens in U.S. theaters on Nov. 5, 2021. For more info, see the show notes below.
- Eternals Website: https://www.marvel.com/movies/eternals
- App Website: https://marvel.com/eternalsAR
- App Store Page: https://apps.apple.com/us/app/eternals-ar-story-experience/id1584342522
- App Trailer: https://www.youtube.com/watch?v=e_4mMP5t0qw
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Full Podcast Transcript:
Sean Earley is the Executive Editor of AR/VR Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.