Ikea Deutschland has launched a new VR pilot project in it’s Berlin-Lichtenberg store, called the IKEA Virtual Reality Showroom.

The installation was developed for the Oculus Rift by the Cologne based digital agency Demodern and features a very highly detailed room that allows users the ability to look around and change the interior settings with a very clean and simple “look and wait” UI.

Users can change materials, textures, colors, switch between night/day lighting settings and leave feedback using emojis. Based on the video, we were not exactly clear though where the feedback goes.

In addition to visual effects (the lighting looks amazing!) there is HD 3D surround sound and narration by Jonas Bergström.

Ikea continues to focus on VR, as this appears to be their second VR experience running on the heels of the recent VR Kitchen Experience available for HTC Vive on Steam.

After checking out the VR kitchen Experience, we are really eager to explore the new Virtual Reality showroom app. If the video above correctly shows the quality of the real VR app, it promises to be pretty amazing.


Sean Earley is the Executive Editor of AR/VR Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.