Well, we knew it was only a matter of time, but the barrier of entry for VR just got smaller. Kelloggs New Zealand has included a VR viewer that you can assemble using tape and scissors, right inside a box of Nutri-Grain cereal.

The device works via an app called Nutri-Grain BOLT (available for iOS and Android) and features a series of 360 videos that explore all the exciting things you can do if you eat Nutri-Grain and become healthy and chock-full of cereal fueled, energy goodness.

If anyone reading this is in NZ and wants to send me a box, I would be forever grateful. Definitely a collectors piece if you can get one, because they are apparently limited.

Be sure to check out their Facebook Page for more images and info.


Sean Earley is the Executive Editor of AR/VR Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.