Press Release – 21st July 2021- London – Perception, a deep-tech company, has today announced the launch of their Holo-SDK software in the UK. Holo-SDK is a Unity plugin that allows users to view holographic Augmented Reality images through their own desktop screen. This system is known as Desktop AR, which turns an ordinary 2D monitor into a volumetric display. It brings virtual objects into the real world using a webcam and anaglyph glasses. 

The release of HOLO-SDK arrives alongside an educational program in which Holo-SDK licenses for educators are being given for free as part of their efforts to ensure easy access to their software as well as the educational opportunities provided by the software itself. The package includes several workshop materials such as a free 1-year educational license, a workshop source code and a workshop manual.

HOLO-SDK has a range of unique technological intricacies with features that enhance the Augmented Reality it caters to and without users having to spend a fortune. It has the ability to track users’ head positions by utilizing the webcam, which then, in turn, adjusts the virtual cameras; this is all made possible via Holo-SDK software. The system itself also renders holographic images according to a user’s viewing position, allowing them to perceive a 360-degree experience of the object.

Perception is making this form of Augmented Reality readily accessible to many users, by limiting the requirements for this software; having a desktop webcam and compatible glasses are the only criteria. At home Desktop AR is entirely free, and users can make DIY red & blue glasses or purchase them online at little cost. The accessibility of this product means it has the capability as an integrated system that can function as an alternative to reality for many.

This form of Augmented Reality in this context can help re-connect students with arts and history; bringing augmented reality cultural experience to life. It also can enable a certain intimacy with the arts and history, by enabling users to view the pieces up close, with unlimited time to assess and appreciate the content before them. It is a fantastic educational tool as well as for voyeuristic purposes for all types of users. 

Dr. Sirisilp Kongsilp, Founder and CEO of Perception, says, “I am extremely excited to share this HOLO-SDK technology with the UK. Desktop AR is an incredible technological achievement in making Augmented Reality accessible and simple to use, without the need for expensive hardware or high-tech AR glasses. Virtual and Augmented reality has started to dominate the tech sphere, but too often they are incredibly expensive, meaning the use of the products are limited to those in a particular financial category. Perception is set to disrupt this.”

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About Perception

Perception Holo-SDK is a deep-tech company that is revolutionizing the Augmented Reality sector by making it widely available across the globe, bringing objects to life through Desktop AR technology. Founded in Thailand in 2019, Perception is expanding into the UK with their immersive technology, to produce a creative desktop experience for individuals. Perception is set to reshape the arts and culture sector through partnerships with museums, galleries and artists which aim to preserve human history. Their marketplace The Morpheus Project, the first-ever Holo-NFT art community, allows artists and galleries to display their holographic collectibles to sell them to supporters. Their purpose-built Desktop AR platform allows any user to view 360-degree holographic images from the comfort of their own homes. Perception is increasingly making its way into the UK technology sector by partnering with app developers to get them on board with this state-of-the-art AI tech.

Sean Earley is the podcast host and Executive Editor of AR/VR Magazine, Modern Musician Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development, PR and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.