According to Grand View Research, the global virtual reality (VR) game market size is expected to reach USD 45.09 billion by 2025, with China projected to emerge as a key regional market of robust growth.
For those who want to start their VR game business in China, here are some pointers which we hope that you will find useful!
Offline VR Games Spreading Like Wild Fire
China’s fascination with VR is on the rise, and while the average consumer still can’t afford top-of-the-line headsets, offline VR solutions are cropping up to fill the gap.
According to a report of iFanr, since early this year, over 50,000 VR arcades have opened nationwide, including chain stores and small businesses owned by individuals. Theme parks are another hot choice for consumers to enjoy VR games, according to the latest report by HTC Vive whose data suggested that over 70% respondents showed strong interests in VR amusement rides. In the meantime, Internet cafes, shopping centers, and cinemas are also joining in on this offline VR boom, equipping themselves with state-of-the-art VR devices.
But the ultimate experience, as well as the inevitable future for offline VR game stores, will be theme parks based entirely on VR. Whether China’s well-funded VR startups like Mili Pictures, ANTVR or other theme park magnates like Song Cheng, they are all embarking on VR theme park development!
PC & Console VR Games to Take Over VR Game Market
With steady tech advancement, VR games will eventually enter ordinary global households with PCs and consoles as the main platforms.
Both opinion and analysis point to PCs and consoles leading the development of VR games, as most current, mainstream home gaming platforms are powerful enough to support large-scale VR games. Thinking one step ahead, leading companies like Oculus, HTC Vive, Microsoft, Sony, Tencent, etc, are already developing VR headset compatible with PC or consoles.
Mobile VR Games May Be the Dark Horse in VR Game Industry
According to BusinessInsider, though they lack the capacity to run high-end VR games, smartphones and tablets are still considered an important strategic battleground for VR game and headset developers, with mobile games selling better than PC and consoles games, as well as owning more players globally.
China, with a mobile gamer population of over 465 million (data from Niko) and a mobile game market size of over RMB 100 billion (data from iResearch), is very likely to become the biggest mobile game market.
If you are considering venturing into China’s VR gaming market, you won’t want to miss the 2018 Asia VR&AR Fair & Summit (VR & AR Fair 2018) where worldwide top VR enterprises will gather!
2018 Asia VR&AR Fair & Summit (VR & AR Fair 2018)
Date: April 3rd-5th, 2018
Venue: China Import & Export Fair Complex (Area A), Guangzhou, China
The was a sponsored post from the Asia VR & AR Fair Committee. AR/VR Magazine is a proud media partner of this event.
Sean Earley is the Executive Editor of AR/VR Magazine & co-founder of RobotSpaceship Podcast Network. He is the Director of New Biz Development and Publishing at KEMWEB, a musician, producer & consultant. He loves guitars, VR and coffee.